What Is the Salary of a Startup CEO in India?

What Is the Salary of a Startup CEO in India?
Taran Brinson 1/12/25

Startup CEO Salary Calculator

Your Funding Stage

Expected Salary Range

Select your funding stage above to see salary ranges

Remember: Equity is often more valuable than salary in early-stage startups. Many founders take minimal salaries to prioritize company growth over personal income.

When you hear about a startup founder in India making millions, it’s easy to assume they’re raking in huge salaries from day one. But the truth? Most startup CEOs in India don’t get paid much-especially in the early years. Some take zero salary. Others scrape by on just enough to cover rent and groceries. The idea that a founder’s paycheck reflects their success is a myth. What really matters is how much value they’re building, not how much they’re taking out.

Early-stage startup CEOs often earn nothing

In the first 12 to 18 months, over 60% of Indian startup founders pay themselves nothing. This isn’t because they’re poor-it’s strategic. Investors expect founders to be fully invested. If you’re taking a salary too soon, it raises red flags. Why aren’t you reinvesting every rupee back into growth?

Take a typical seed-stage startup in Bangalore or Pune. The founder might be living in a rented one-bedroom apartment, eating at local dhabas, and using a second-hand laptop. They’re working 80-hour weeks. Their compensation? Equity. A promise. A future payout if the company scales. That’s the trade-off.

A 2024 survey by NASSCOM and Startup India found that 72% of early-stage founders (pre-Series A) reported personal monthly incomes under ₹25,000. Many relied on savings, family support, or side gigs to make ends meet. The goal isn’t to get rich now-it’s to build something worth billions later.

Salary jumps after funding rounds

Once a startup raises its Series A, things start to change. Investors want structure. They want to see that the CEO can lead like a real company-not just a passionate dreamer. At this stage, most founders start drawing a salary, but it’s still modest.

For a Series A startup in India with $2-5 million in funding, the CEO’s salary typically lands between ₹60,000 and ₹1,20,000 per month. That’s roughly $700-$1,400 USD. It’s not lavish, but it’s enough to live comfortably in most Indian cities without luxury. Some founders choose to cap their salary at this level even after raising more money, to show they’re aligned with the company’s long-term goals.

Compare that to Silicon Valley, where a Series A CEO might pull in $150,000-$200,000. Indian startups operate on leaner budgets. Salaries are tied to runway, not ambition. If your funding lasts 18 months, your salary has to stretch that far.

How salary changes with funding size

There’s a clear pattern: more funding doesn’t mean a huge salary spike. It means more stability-and sometimes, slightly higher pay.

  • Pre-seed (under $500K): ₹0-₹25,000/month
  • Seed ($500K-$2M): ₹25,000-₹60,000/month
  • Series A ($2M-$10M): ₹60,000-₹1,20,000/month
  • Series B ($10M-$50M): ₹1,20,000-₹2,50,000/month
  • Series C+ (over $50M): ₹2,50,000-₹5,00,000/month (rare)

These numbers are averages across tech startups in cities like Bengaluru, Hyderabad, and Delhi. Founders in smaller cities or non-tech sectors (like agriculture tech or logistics) often earn even less.

One founder in Jaipur running a B2B agritech startup told me his salary was ₹40,000 a month during Series A-even though his company had raised ₹12 crore. He kept it low because he wanted to hire more engineers. He didn’t need a fancy car. He needed a team that believed in the mission.

Equity is the real payoff

Don’t look at the salary. Look at the equity.

A founder who owns 70% of a startup that exits for ₹500 crore? That’s ₹350 crore in value-even if they only took home ₹20,000 a month for three years. That’s the math that matters.

Most investors expect founders to hold at least 50% equity after Series A. If they’re down to 10-15%, something went wrong. That’s a warning sign. High equity means you’re betting on the future. Low salary means you’re playing the long game.

Some founders try to cash out early by selling a small portion of their shares. That’s allowed in some cases after Series B, but it’s rare and often frowned upon. Investors want founders to stay hungry.

Startup CEO meeting investors in a minimal co-working space, discussing a salary cap on a term sheet.

What about famous founders like Bhavish Aggarwal or Kunal Bahl?

When you see headlines about Ola or Snapdeal founders making millions, you’re seeing the end result-not the journey. Bhavish Aggarwal didn’t start taking a high salary until Ola was profitable and had raised over $1 billion. Even then, reports suggest he kept his pay reasonable compared to global peers.

These founders became wealthy through exits, IPOs, or massive valuations-not through monthly paychecks. Their salaries during the early days were barely above minimum wage. The real reward came from ownership, not income.

Why Indian startup CEOs earn less than global peers

Cost of living is one factor. But it’s not the whole story.

Indian startups face higher risks: complex regulations, inconsistent infrastructure, talent shortages, and unpredictable policy changes. Investors know this. They don’t expect founders to live like CEOs of Fortune 500 companies. They expect them to be scrappy.

Also, Indian investors are often more conservative with cash. They want to see traction before approving big salaries. In the U.S., a founder might get a $200,000 salary at Series A. In India, the same founder might get ₹1,50,000-and that’s considered generous.

There’s also cultural pressure. Many Indian founders come from middle-class families. They’re taught to be humble, to avoid flaunting wealth. Taking a high salary too soon can feel like betrayal-to family, to team, to the mission.

When do startup CEOs start earning more?

After a company becomes profitable-or gets acquired, or goes public. That’s when the real money flows.

At that point, the CEO might move into a formal executive role. They might get a bonus structure, stock options, or even a board seat. Their salary can jump to ₹8-15 lakh per month. But this stage is rare. Less than 5% of Indian startups ever reach profitability.

Most founders who make it big don’t do it through salary. They do it through ownership. They stay in the game long enough to see the value multiply. That’s the real secret.

Symbolic tree growing from money, representing equity and long-term vision over immediate salary.

What if you’re a founder and need to pay yourself?

Here’s a simple rule: Take only what you need to survive-not to live well.

Calculate your bare minimum: rent, food, transport, insurance. Then add 20%. That’s your salary cap. Revisit it every six months. If your revenue grows, increase it slowly. If you’re burning cash, cut it back.

Also, document everything. Even if you’re taking ₹0, record it as a “deferred salary.” That way, if you raise funds later, you can ask to be paid back from future profits. It keeps things clean and professional.

And never take a salary before you’ve paid your team. If your engineer is making ₹80,000 and you’re taking ₹50,000, you’re sending the wrong message.

Final thought: It’s not about the paycheck

The salary of a startup CEO in India isn’t a status symbol. It’s a signal. A low salary says: I’m all in. I believe in this. I’m willing to wait. A high salary too early says: I’m here for the money.

Investors don’t fund people who want to get rich. They fund people who want to change something. The paycheck comes later. The legacy? That’s what stays.

Do startup CEOs in India get bonuses?

Bonuses are rare in early-stage startups. Most founders rely on equity instead. After Series B or profitability, some companies offer performance-based bonuses tied to revenue targets or user growth. But cash bonuses are uncommon before the company is stable. Equity vesting is the real bonus.

Can a startup CEO pay themselves from funding money?

Yes-but only after investors approve it. Funding is meant for growth: hiring, product development, marketing. Taking a salary from funding is allowed if it’s reasonable and documented. Most investors set a salary cap in the term sheet. Going over it without approval can damage trust and future funding chances.

Is ₹1 lakh/month a good salary for a startup CEO in India?

Yes, if you’re in Series B or later. For a CEO running a ₹50 crore+ revenue startup, ₹1 lakh/month is average. But if you’re in seed stage, that’s unusually high-and might raise concerns. Investors will ask: Are you reinvesting enough? Are you prioritizing growth over personal comfort?

Do female startup founders earn less than male founders?

Data shows a gap. A 2024 report by SheNest and YourNest found that female founders in early-stage startups earned on average 22% less than their male counterparts, even when controlling for funding size and team size. The gap narrows after Series B, but bias in funding and salary negotiations still plays a role. Many female founders report being pressured to take lower salaries to appear "more humble" or "less demanding."

What’s the highest salary a startup CEO has ever earned in India?

There’s no official record, but top executives at unicorns like BYJU’S, Zomato, and Swiggy reportedly earned ₹15-20 lakh/month after IPOs or major exits. These are exceptions. Most founders never reach that level. The average CEO salary across all Indian startups is under ₹1 lakh/month-even after funding.

What to do next

If you’re thinking of starting a startup in India, don’t focus on your salary. Focus on your equity. Build a product people need. Hire a strong team. Raise smart money. Stay lean. The paycheck will come-if you build something that lasts.

And if you’re already a founder? Keep going. The money isn’t in the monthly bank statement. It’s in the number of users, the strength of your team, and the value you’re creating. That’s what investors bet on. That’s what changes the game.

About the Author