Exploring the Origins of the 4 Ps in Marketing: A Digital Age Perspective in India
The 4 Ps of marketing—Product, Price, Place, and Promotion—are foundational principles established to guide marketers in crafting effective strategies. Often attributed to E. Jerome McCarthy, these principles have adapted over time, especially in India's rapidly growing digital market. This article delves into the history and evolution of the 4 Ps, explores their application in today's digital marketing landscape, and shares insightful tips for marketers looking to leverage these foundational concepts.
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