Starting an online store in India feels like a big step, but the right platform can make it painless. You need a system that handles payments, shipping, and taxes without extra headaches. Below we break down the most popular choices, why they matter, and how to match them with your business size.
What to Look for in an Indian Ecommerce Platform
First, check the basics. Does the platform support Indian payment gateways like Razorpay, Paytm, or Stripe India? Can it calculate GST automatically? Look for built‑in logistics integrations with providers such as Delhivery or Shiprocket. These features save you time and keep your checkout smooth.
Next, think about customization. If you have a tech‑savvy team, a self‑hosted solution like WooCommerce gives you full control. If you prefer a drag‑and‑drop builder, Shopify or Wix are easier to set up. Finally, compare costs. Some platforms charge a monthly fee plus transaction fees, while others have a one‑time license. Choose the model that fits your cash flow.
Best Platforms for Indian Sellers
Shopify India – Ideal for fast growth. It offers a simple dashboard, 24/7 support, and native integration with Indian payment gateways. The basic plan starts around ₹2,000 per month, and you can add apps for inventory, SEO, and loyalty programs. Transaction fees are low if you use Shopify Payments.
WooCommerce (WordPress) – Perfect for total flexibility. It’s free to install, but you’ll need hosting (₹300‑₹800 per month). You can add extensions for GST, shipping, and Indian gateways. If you have a developer, this can be the most cost‑effective route.
Zepo – A home‑grown Indian platform that bundles payment, shipping, and marketing tools. Plans start at ₹1,999 per month with a zero‑setup fee, making it attractive for small shops that want everything in one place.
Wix eCommerce – Great for visual creators. Drag‑and‑drop design, easy mobile optimization, and support for Indian payment options. Pricing is simple – about ₹1,300 per month for the Business Unlimited plan.
BigCommerce – Suits larger catalogues. Advanced SEO features, multi‑channel selling (Amazon, eBay), and built‑in GST support. The entry plan costs roughly ₹3,500 per month, but you get stronger scalability.
All these platforms let you sell on social media, so you can push products to Instagram or Facebook without extra plugins. Test each with a trial if possible; most offer a 14‑day free period.
When you decide, focus on the platform that fits your budget, product range, and technical comfort. The right choice will let you list products quickly, accept Indian payments securely, and ship nationwide without a scramble.
Ready to launch? Start by signing up for a free trial, connect a payment gateway, add a few products, and watch your store go live in less than a day. Your next customer is just a click away.
India’s ecommerce market isn’t just growing—it’s exploding. Thanks to cheap internet, millions more people are shopping online, and startups are everywhere. Local platforms are giving global giants a run for their money, and the way people buy everything from groceries to gadgets is changing at lightning speed. If you’re looking for new business ideas or want to expand your store, India is the market to watch. Here’s why everyone’s talking about ecommerce in India right now.
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