Platforms: Your Go‑to Guides for Starting the Right Business

Choosing the right platform can make or break your new venture. Whether you’re eyeing a fast‑food franchise, an online store, or a tech‑driven service, the right platform gives you a solid base, clear costs, and a roadmap to profit.

Understanding Platform Costs and Profit Potential

Every platform comes with its own fee structure. For example, a McDonald’s franchise in 2025 typically requires a $2.5 million initial investment, covering real‑estate, equipment, and a royalty of 4% of sales. KFC is similar but adds a marketing fee that can affect cash flow. On the digital side, Shopify charges a monthly subscription plus transaction fees, but the upside is low upfront cost and quick scalability.

Know what you’re paying for: initial fees, ongoing royalties, marketing contributions, and any hidden expenses like equipment maintenance. Break these numbers down in a spreadsheet so you can compare apples to apples across platforms.

Tips to Maximize Returns on Any Platform

First, research the local market. A food franchise may thrive in a city with high foot traffic but struggle in a quiet suburb. For e‑commerce, focus on product demand and shipping logistics, especially when exporting Indian goods to the US.

Second, leverage government schemes. In India, the Startup India program can offer tax benefits and funding options that apply to many platform‑based businesses. Check eligibility early to lock in those advantages.

Third, keep operating costs tight. Use free tools like Google Calendar and Keep for scheduling, and track expenses rigorously to claim every allowable tax deduction—whether it’s a business loan interest or an owner’s draw.

Finally, think about scaling. A platform that lets you add new locations or expand product lines without massive reinvestment gives you room to grow. Look for franchisors that support multi‑unit ownership or e‑commerce platforms that integrate with multiple marketplaces.

Choosing a platform isn’t just about the initial price tag; it’s about long‑term viability, support, and the ability to adapt as your business evolves. Use the guides above to compare costs, understand profit drivers, and apply practical tips for success.